Four ways to convert followers into clients
One may think that gaining a follower is a step towards the right direction in growing a business, but that’s only a fraction of the process. Followers mean engagement, engagement means interest, and interest means potential new clients! It’s crucial to provide your followers the stepping stones into becoming clients of your business, giving them the tools and information on your brand, what you stand for and what you can offer to them. Here are four simple ways to kickstart this journey:
Brand authority:
The average online shopper often checks reviews of the product or service before handing over their credit card, the same principle applies to your business! Testimonials and reviews are a great way to legitimize your business, and show followers that your brand isn’t a scheme. We at Secret believe that utilizing Instagram stories in showing your audience an in depth view of your business, and can range depending on your niche. For example, a tutoring client would highly benefit in sharing study hacks for free online, and reviews from past clients. Utilizing what’s accessible to you and sharing it with your platform will definitely keep followers engaged and eager for more!
Problem solving content:
A business serves as a solution to one's problems, and can range from helping you with mortgages to facials. Users often take advantage of social media to find solutions to their problems, this is where your business chimes in! Using your social platforms to highlight the problems you deal with, and how you deal with them will show users how the job gets done. Making sure to use eye-catching and informative content will definitely upgrade your relationships with followers.
Freebies:
Who doesn’t love free stuff?... we’re waiting. Jokes aside, offering promotions or a free service after spending a certain amount is an incredible way to get followers excited to work with your business! By having at least one freebie attached to one of your packages, you will be able to promote your paid offer to all of those interested in the free aspect, which can roll in new clients!
Optimize your profiles:
Keeping your bios, themes and profiles consistent with what you have to offer is crucial in promoting your business. Some examples include giving a clear but catchy description of your services in your bio, and showcasing how you help your followers through stories and posts is an ideal strategy to cause business traffic and to grow your clientele.
Follow along for more tips and tricks on how to grow your business!
